Nowadays, especially in Malaysia, automated chats or conversations have been an increasing trend. Mostly, Malaysia’s preferred chatting app is WhatsApp as it is used by many, and it also serves as a convenient tool for e-commerce customer service. With respond.io, WhatsApp integration and automation become easy and seamless.
Getting Started with WhatsApp Business and respond.io
Before you start setting up your WhatsApp Business API account, make sure that the number you intend to use is connected to your meta business account or Facebook account.
- Start the Connection Process: Select the option to create and connect a new WhatsApp Business Platform API account and click “Get Started”.
- Check Eligibility: Go through the eligibility checks.
- Connect with Facebook: Click the “Connect with Facebook” button and log in to your Facebook account to proceed.
- Grant Permissions: Click “Continue” to grant permissions that allow respond.io to manage your WhatsApp business account and handle billing.
- Select Business Account: Select your verified business account and click “Next”.
- Create WhatsApp Profile: To create a new WhatsApp Business profile, choose “Create a new WhatsApp Business profile” and then click “Next”.
- Provide Business Details: Fill in all the necessary details about your business and click “Next” to continue.
- Add Phone Number: Add your WhatsApp phone number and choose a verification method, then click “Next”.
- Verify Phone Number: You will receive a six-digit verification code on the provided phone number. Enter this code and click “Next” to verify your phone number.
- Complete Setup: Click “Finish” to complete the setup process.
- Finalize Connection: Finally, select the phone number you want to connect and click “Complete” to finish the setup.
Do not forget to top up your account balance as WhatsApp charges conversation fees for initiating new conversations or sending broadcasts.
Communication Strategies
It is important to ensure that your customers feel heard and not like they’re talking to a robot. Therefore, personalization is crucial. To enhance engagement, you should tailor messages according to the individual’s needs. One other aspect to include is multimedia messages coupled with quick replies to make the customer feel like they’re prioritised.
Integration for Streamlined Operations
With WhatsApp automation, streamlining your operations is simplified. It saves a tonne of time and resources compared to allocating manpower to manage and nurture your leads/customers. We recently integrated WhatsApp automation through respond.io for one of our client’s Facebook ads lead generation campaigns. The WhatsApp integration positively changed the process of initiating conversations with leads, nurturing them, and eventually converting them.
WhatsApp Automation for Large-Scale E-commerce Operations
E-commerce data software provide modish dashboard for sale analysis to the online retail business
Additionally, the WhatsApp Business API allows business to automate their e-commerce customer service at a large scale by offering expanded capabilities. This is through the API supporting integrations with existing CRM systems which allows for features such as bulk messaging or an AI chatbot. But of course, businesses must go through WhatsApp-certified business providers such as respond.io, which makes respond.io a terrific choice if you’re looking to automate your customer service.
Conclusion
If you’re down on manpower resources and time, WhatsApp automation, or any automation in general, can help alleviate the pressure and stress of constantly chatting and communicating with leads/customers. However, some leads do require a human touch to convert them. So, make sure you know when to bud in and take over!